Service
Blog writing for small businesses, every claim checked
Drafted with AI help, then checked line by line against your own website and what you tell me before it goes out.
I reply the same working day, in UK hours.
Or call 07935 996850 or book a call
5.0 from 31 Google reviews (checked Nov 2026)
I'm Luke Duff, and my blog writing service is for small businesses: I write the posts and publish them to your website. AI helps with the first draft. Then every fact is checked against your website and what you've told me, and anything I can't back up comes out.
How every post is checked
- I start from your real business.Your website and what you've told me.
- AI writes a first draft.
- Every claim needs a source.Your website or brief, or a source I've checked myself for laws and dates.
- Unchecked claims don't get published.My publishing tool refuses a post while a claim in it is still unchecked.
- You can read it first, if you want to.
Made-up prices, stats, customer stories and praise never go in. In October 2026 I went back through every post my system had written and rewrote or cut any line that didn't stand up.
More on how I use AI.
Posts I write for clients
I write about your real work and publish it straight to your website.
Smart Payment Solutions, Sunderland
I write posts for its blog.
The Smart Payment Solutions case studyVisit the live blog: Smart Payment Solutions (opens in a new tab)- (opens in a new tab)
The Lovely Photo Company, Sunderland
I write posts for its blog.
(opens in a new tab)Back To Basics Dog Training, Sunderland
I write posts for its blog, published under the business name.
D&G Minibus and Van Hire, Sunderland
I write posts for its blog, including a set on school trips.
The D&G case studyVisit the live blog: D&G Minibus and Van Hire (opens in a new tab)
(opens in a new tab)DB Tree and Garden Services, Sunderland
I write posts for its blog, and I look after the blog too.
You can also read my own blog.
Is AI-written content bad for Google?
It can be, if it's churned out and adds nothing. Google's own guidance (opens in a new tab) says:
- Useful for research and structure.AI can help "when researching a topic, and to add structure to original content".
- Risky when it's churned out.Using it "to generate many pages without adding value for users" may break the spam policy on scaled content abuse.
- Facts need checking."Factcheck and review all AI-generated content for accuracy and trustworthiness before publishing".
I do that check on every post before it goes live.
What it costs
On its own, I price blog writing after a free 15-minute call, with a fixed price in writing before any writing starts.
It's also included in Care+ website maintenance. Videos and animations are a separate service.
I reply the same working day, in UK hours.
Questions about blog writing
Can I use AI to write my blog posts?
Yes, as long as you check what it writes. Check every price, date, law and number against a real source, cut what you can't back up, and rewrite the rest so it sounds like you.
Is AI written content bad for SEO?
It can be, if it's mass-produced and adds nothing for readers. Google says to fact-check and review AI content before you publish it.
What is AI content writing?
It's writing where an AI tool does some of the drafting. Left unchecked, it can put mistakes on your website, so when I write for you, every claim is checked before it's published.
Whose name goes on the posts?
Your business's name, as on Back To Basics Dog Training's blog, or your own name if you'd like. I don't invent a person to put on them.
More questions on my FAQ page.
Not answered here?
Send me your question on WhatsApp and I'll answer it myself.
I reply the same working day, in UK hours.
Tell me what you do, and I'll tell you what I'd write about
I reply the same working day, in UK hours.
Or ring 07935 996850. If I can't pick up, leave a message or WhatsApp me.