Service
I build tools your own staff log in to, in place of paper forms and shared spreadsheets.
I reply the same working day, in UK hours.
Or call 07935 996850 or book a call
5.0 from 31 Google reviews (checked Nov 2026)I offer custom software development to businesses in Sunderland, the North East and across the UK: tools for your own staff. The job sheets, timesheets, checks and spreadsheets that slow your team down become one tool they log in to. I lead every project, so the person you brief is the person you keep dealing with.
Before I ran my business full time, I worked in IT at Hays Travel, and before that I helped roll out EPoS systems at SPARK EPoS. How I got here.
Custom software is a tool built around how your business works, used by your own staff. It's one of three things people often mix up:
| Service | What it is | Who uses it |
|---|---|---|
| Custom software (this page) | A new tool built for your team | Your own staff |
| Web apps | Something your customers log in to: portals, booking, accounts | Your customers |
| Business automation | The tools you already have, connected so jobs happen on their own | Nobody logs in. It runs in the background |
For your customers, see apps your customers use. If your tools are fine but don't talk to each other, see connecting the tools you already have.
Bespoke software development starts with one question: what does your team still do on paper or in a spreadsheet? These custom business tools are examples:
Staff tools I built for clients, and one for my own business:
Fibretec's engineers did job reports, timesheets and vehicle checks on paper. I built them a password-protected forms system for all of it, plus signatures, compliance checks, expense claims and PPE requests. Every form ends in the same PDF layout.
MYOS runs my own site's SEO. It pulls in live Search Console data, gives me a fix list for each page, and updates a title, meta description or image alt text in one click.
Paul pastes in a product list, and this private tool makes one clean image for each product, sized for his till and ready to load in one go.
The website I built for Paul has its own case study: Smart Payment Solutions.
Custom software is priced after a free 15-minute call, with no "from" figure. The price depends on what the tool does, how many staff use it and what it connects to.
After the call, I send you a fixed price in writing. You pay half to start and half before it goes live. I'm not VAT registered, so the price is the total.
I reply the same working day, in UK hours.
You tell me the job you want off your team's plate.
I write down what the tool will do and send a fixed price. You pay half to start.
Your staff try it before it goes live. Nothing gets added that you didn't ask for.
You pay the other half, and the tool goes live for your team.
Most tools take a few weeks, and your quote sets the timescale. Any change after that is quoted in writing first.
After launch, you still deal with me. Looking after the tool is quoted separately, because Care+ covers websites only.
The accounts your tool relies on sit in your name, not mine: Google accounts, tools like Xero, and payment accounts like Stripe or SumUp. If you ever move on, you get everything within 10 working days.
Every project gets its own written agreement, which sets out the scope, timings and liability. My terms and privacy policy explain how I work.
Amazing quality of work and very professional. Faultless project; Start to finish was an organised and methodical process with professional, clear and concise communication throughout. Luke delivered an exceptional website, even with some technical challenges set, he rose to the task and delivered with ease.
It fits how your team already works and only does what you need. But it costs more up front than a ready-made subscription, and it needs looking after once it's live.
Often it isn't. If a ready-made tool does the job, buy it, and if your tools just don't talk to each other, connecting them is a smaller job. It's worth it when nothing on the market fits how your team works. Tell me what you use now, and I'll tell you which fits.
More questions on my FAQ page.
Send me your question on WhatsApp and I'll answer it myself.
I reply the same working day, in UK hours.
Got a written brief? Email it to me and copy in your colleagues, so everyone reads the same thing.
I reply the same working day, in UK hours.
Or ring 07935 996850. If I can't pick up, leave a message or WhatsApp me.