
How to Show Up in AI Search as a Small Business in the UK
What to know when an AI answer names another business instead of yours.
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5.0 from 31 Google reviews (checked Nov 2026)AI gets a lot of attention, and it is easy to feel behind. What are other small businesses doing with it, and does it change how a business runs from day to day? This post looks at the latest official figures from the Office for National Statistics (ONS), then at where AI might help with everyday operations, and where it might not.
The ONS runs a regular survey of UK businesses. In its article on AI in UK businesses (opens in a new tab) (published 20 July 2026, with survey data up to June 2026; checked October 2026), it reports that 28% of businesses with 0 to 9 employees use at least one AI technology. That compares with 49% of those with 250 or more employees. So most very small firms do not use AI yet.
Across businesses with 10 or more employees, the ONS says use has risen from around 12% in late 2023 to around 35%. It also says larger firms are more likely to have adopted AI.
That does not mean AI is an "essential" for every small business. More than seven in ten of the smallest firms are getting by without it. It does mean that use is growing, so it is worth knowing what it can and can't do for you.
The same ONS article gives a clear picture of what firms use AI for:
So the most common use is not a robot or a clever dashboard. It is general help with everyday work, such as drafting and organising.
Think about the jobs you repeat every week. These are usually the best places to look first:
AI is not right for every job. It can get things wrong, so a person should read anything that goes to a customer. If you aren't sure where to begin, my guide on where to start with AI in a small business goes through it step by step. If you'd like help working it out for your own business, I offer AI consulting, starting with a call.
Many people worry about AI replacing staff. The ONS looked at this too. Among businesses using AI to improve their operations, 63% reported no change in headcount, 6% reported a decrease and 1% reported an increase. The ONS describes these as early indications, and says the impact on employment remains limited at this stage. That is one survey at one point in time, so treat it as a snapshot and not a forecast.
Before you try AI, think about these:
Pick one job that takes up time each week and is low risk, such as drafting a reply or tidying notes. Try an AI tool on it for a few weeks and note whether it saves you time and whether you trust the results. If it does, try a second job. If it doesn't, stop. There is no prize for using AI everywhere.
The ONS figures show that AI use among small firms is growing, but most of the smallest businesses still don't use it. It can help with drafting, sorting and repeated admin, as long as a person checks the results. It is a tool to try on one job at a time, not a must-have. If you would like to talk through what could work for your business, get in touch.

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5.0 from 31 Google reviews (checked Nov 2026)