Luke Duff

Ellery & Nash

A plastering and drylining firm, built like a printed spec sheet

Concept design, not a client site
Client
Concept design, not a client site
Sector
Website design concepts
Service
Website design
Visit the concept site (opens in a new tab)

The concept site, scrolling as you scroll.The concept site. Drag inside each frame to look around.

concept-ellery-nash.vercel.app (opens in a new tab)
Ellery & Nash on a computer
Ellery & Nash on a phone

About this project

Ellery & Nash does not exist. It is a plastering and drylining firm in Newcastle, built to see what a trade site looks like when it is treated with the care usually reserved for a product launch. Hairline rules instead of cards, one photographic grade across every image, and a motion layer with manners. Nobody hired me for it, which is exactly why nothing got cut.

What I set out to do

  • Hairline rules, not cards: sections separated by a single line and space, the way a printed spec sheet does it.
  • One photographic grade across the whole page, so it reads as graded film rather than a stock library.
  • A motion layer with manners: masked headline reveals and self-drawing rules, all honouring reduced motion.
  • No scroll listeners anywhere; every animation is driven without a single scroll event.

Ellery & Nash, up close

Ellery & Nash, a closer look at one section
Ellery & Nash on a phone, up close
Ellery & Nash, a closer look at another section
Ellery & Nash, a closer look further down the page

Want something like this?

Send me a message about what you need, or book a call.

I reply the same working day, in UK hours.

Or ring 07935 996850. If I can't pick up, leave a message or WhatsApp me.

5.0 from 31 Google reviews (checked Nov 2026)