Clients:

Roker Park Memories

Category:

Web design, Consultation

Link:

See The Result

Roker Park Memories — SAFC Merchandise Store

Live preview: rokerparkmemories.co.uk

1 | Brief

Roker Park Memories is a Sunderland-based small business founded by Billy, a lifelong SAFC supporter. He began selling Sunderland memorabilia at local markets before moving online. The goal was to create an e-commerce store that reflects the passion of Sunderland fans, makes it easy to order SAFC-inspired gifts, and supports his ongoing charity work.

2 | Key Goals

  • Build a clean, professional online shop for SAFC-inspired gifts and memorabilia.
  • Make it easy for Billy to add and manage products himself.
  • Ensure customers can quickly find categories such as mugs, homeware, gifts and keyrings.
  • Set up secure online payments via SumUp with clear shipping and returns policies.
  • Highlight the story and charity work behind the brand to build trust.

3 | Solution Snapshot

ObjectiveImplementation
E-commerce platformCustom WordPress + WooCommerce build, styled with Elementor.
BrandingRed and white palette inspired by Sunderland AFC, with a clean, fan-friendly design.
Product managementCreated bulk import templates and provided training videos & PDF guides.
SEO & contentOptimised site text, categories and blog posts for keywords like “SAFC shop” and “Sunderland gifts.”
Policies & trustWrote UK-compliant privacy and refund policies to build customer confidence.

4 | Tech & Impact

  • Billy now has a fully functioning online shop that’s easy to update.
  • Products are neatly organised into clear categories with optimised descriptions.
  • The site works smoothly across desktop and mobile with secure checkout.
  • The story of Roker Park Memories and its charity link is now central to the brand online.

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Alex Founder

I can’t thank Luke enough for the thought and effort he put into creating my business website. What felt like a distant dream, he brought to life — and absolutely nailed it. With very little to go off, he still managed to deliver a clean, professional site on time and exactly how I imagined.

From the video catch-ups to talk through the process to the ongoing support, he was helpful every step of the way. I wouldn’t go to anyone else. Highly recommend!

Thanks again Luke!

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