Concept work
Website Design
Sometimes I design a complete site around an invented brand, because the best way to show what a niche could look like is to build it properly. No templates. Everything here is mine, from the name to the last hover state.
Both are concept builds: the businesses are fictional, the design is real, and every screen on this page is captured straight from the working build.
A trade site with the presentation language of an architecture studio. Editorial layout, hairline rules instead of boxed cards, and one idea carried through the whole page: light revealing workmanship.
The full page. Hover to walk through it, or scroll inside the frame on a phone.
375px, same system: swipe carousel for services, uniform buttons.
"Plastering and drylining on Tyneside, finished so the light finds nothing."
The interface behaves like the product. On the live build, the hero photograph is white-balanced in real time across the full 2200K to 6500K range, so the proposition lands before a single line of copy is read.
Drag the line. Same photograph, both ends of the range the product runs.
Home, the showpiece page. Hover to walk through it.
Same hero, same readout, 390px.
"A building lit at one colour all night is lit wrong twice."
Both builds use fictional brands, drama-reserved phone numbers and concept imagery. Nothing on them belongs to a real business, and neither carries a single invented review.
Live demos of both concepts are on the way.
