Back To Basics Dog Training | Website design Project

1 | Brief

Back To Basics had been running dog training classes in Sunderland since 2012. Strong local reputation, a 5.0 Google rating, thousands of Facebook followers. No website. Every enquiry came through social media, and every competitor already had a proper web presence to catch the searches that the club was missing entirely.

The ask was straightforward: build a first website where people could find the classes, read the prices, see the venue and get in touch without waiting for a reply buried in a comment thread. It also needed to sort out a practical problem the client already knew about: two different phone numbers had been live simultaneously across Facebook and Google.

The build was a fixed-scope project followed by a monthly care plan, with a blog structure ready to be filled out over time.

2 | Key Goals

• Give a well-established club its first website so it shows up in search, not just to people already following the socials.
• Publish the class timetable, the 1:1 options and real prices in a form people can read before they pick up the phone.
• Resolve the conflicting phone numbers and make the business details consistent everywhere they appear.
• Build dedicated pages for the local searches that matter, including puppy classes and 1:1 training in Sunderland.
• Use the club's own photos and footage throughout, so the site looks like the actual hall and the actual dogs, not a stock library.
• Keep every claim on the site traceable to what the client actually said, with no invented credentials or ratings.
• Set up a blog structure ready to grow month by month under the care plan.

3 | Solution Snapshot

4 | Impact

• A club that had no web presence at all now has a 13-page site with dedicated local landing pages and a blog ready to grow.
• The business details are consistent across the site, the footer, the structured data and the click-to-call links. The conflicting phone number problem is resolved.
• 524 MB of raw phone footage has been transcoded and is live as self-hosted video at 43 MB, used in two distinct ways across the site.
• A full JSON-LD schema layer is in place across every page type, built honestly without ratings or review counts the site can't support.
• Seven custom mu-plugins handle SEO schema, motion preferences, breadcrumbs, local business data and a branded 404, keeping the core theme clean.
• The site was handed over with a monthly care plan in place and a content structure ready for the client to build on over time.