1 | Brief

Back To Basics has been running dog training classes in Sunderland since April 2012. They had a 5.0 rating from 37 Google reviews, over 5,700 Facebook likes and a genuinely busy timetable — and no website at all. Everything ran through social media messages, while every established competitor in the city already had a site.

The job was to build their first proper website: somewhere people could find the classes, read the prices, see the venue and get in touch without having to chase a reply in a comment thread. Their reputation was already there, so the site had to reflect it accurately rather than talk it up.

Delivered as a fixed-scope build plus an ongoing monthly care plan covering hosting oversight, updates and new blog content. The site went live in July 2026.

2 | Key Goals

• Give a well-established club its first website, so it appears for people searching rather than only for people already following the socials.
• Publish the class timetable, the 1:1 options and the real prices in a form people can read before they enquire.
• Fix the business details — two different phone numbers were live in the wild across Facebook and Google.
• Build dedicated pages for the searches that matter locally, including puppy classes and 1:1 training in Sunderland.
• Use the club’s own photos and videos rather than stock imagery, so the site looks like the actual hall and the actual dogs.
• Keep every claim on the site traceable to what the client actually told me — no invented credentials, no invented ratings.
• Set up the site so a blog can be added month by month under the care plan.

3 | Solution Snapshot

4 | Impact

• Back To Basics now has a front door: a live website at back2basicsdogtraining.co.uk with the timetable, prices, venue and enquiry form all in one place.
• The business details are consistent everywhere for the first time, which removes a long-standing local SEO problem and a practical one — people were calling a number the club no longer used.
• Two dedicated landing pages target the searches the club was previously missing entirely, backed by a 21-question FAQ built from the questions they actually get asked.
• The gallery and video sections use 54 real photographs and 8 clips of their own classes, so visitors see the actual hall, trainers and dogs before they book.
• Everything published on the site traces back to the client’s own words, which means it can be defended — the fact-check sweep removed several claims that read well but were not hers to make.
• The blog is built and stocked with starter posts, giving the monthly care plan somewhere to publish rather than starting from nothing.