Smart Payment Solutions needed a full online presence built from the ground up — a professional B2B website that could generate leads, explain their product range clearly, and handle inbound enquiries at scale.
The core challenge was product complexity. They offer a wide range of POS terminals across multiple providers, each suited to different business types and preferences. The client needed a way for visitors to self-select the right product without requiring a sales call for every enquiry.
On top of that, Paul manages all product data himself in a Google Sheet — so the solution had to allow live product and pricing updates with zero developer involvement.
| Problem | Solution Implemented |
|---|---|
| No online presence or lead generation | Built a full Next.js 15 B2B website from scratch — fast, modern, mobile-first, deployed on Vercel with ISR caching for performance. |
| Product range too complex to explain statically | Built a dynamic POS recommendation engine — visitors input their business type and preferences, the tool scores and ranks matching terminals from the live product catalogue. |
| Client needed to update products without a developer | Connected the site directly to a private Google Sheet via the Sheets API v4 — Paul updates products, pricing, and features in a spreadsheet and the site reflects changes within 60 seconds automatically. |
| High volume of vague enquiries wasting sales time | Built 9 structured enquiry and quote forms covering every service type, each pre-qualifying leads with the right details upfront to streamline the sales process. |
| Risk of spam across multiple public forms | Implemented reCAPTCHA v3 + CSS honeypot on all forms and all API routes, with server-side token enforcement to prevent bypass — site fully protected without friction for real users. |
| No content marketing infrastructure | Integrated a headless WordPress CMS as the blog backend — Paul publishes posts in WordPress, the Next.js site fetches and renders them with full SEO metadata, auto-updating sitemap included. |
| GDPR compliance and analytics | Built a consent banner that gates GA4 behind explicit user acceptance — fully UK GDPR compliant. Analytics only fire after consent, spam protection always runs regardless. |
I can’t thank Luke enough for the thought and effort he put into creating my business website. What felt like a distant dream, he brought to life — and absolutely nailed it. With very little to go off, he still managed to deliver a clean, professional site on time and exactly how I imagined.
From the video catch-ups to talk through the process to the ongoing support, he was helpful every step of the way. I wouldn’t go to anyone else. Highly recommend!
Thanks again Luke!
