If you’ve read my last post on why Sunderland businesses need a professional website designer, you’ll know why getting this right is so important. But here’s the bigger question: how do you actually choose the right company or person to build your site?

In Sunderland, there are lots of options. From freelancers like me, to agencies, to DIY platforms. Each has pros and cons. But for most small businesses, you don’t just need a site—you need the right partner who understands your goals and won’t disappear once the project is finished.

Start With Their Work

The first thing I’d do if I were in your shoes is look at their portfolio. Have they built sites for Sunderland businesses before? Do those sites look modern, load fast, and work on your phone? If not, that’s a red flag. A good designer should be proud to show you live examples.

Ask About the Process

Good design isn’t just about pretty colours. It’s about understanding your customers, your goals, and mapping out a plan. Ask your potential designer: how will you gather my requirements? What’s the timeline? How many revisions are included? If they can’t explain clearly, they might not have a process.

Don’t Ignore SEO

Far too many websites look nice but don’t rank anywhere. Make sure your designer talks about SEO as part of the build, not an afterthought. That includes things like mobile responsiveness, speed, meta titles and descriptions, and local search optimisation. If you’re paying for a site, it should be found on Google by Sunderland customers.

Support and Training

Once your site is live, will you be left to figure everything out yourself? Or will they offer ongoing support and even some training so you can edit pages yourself? This matters a lot more than people think. The last thing you want is a designer who disappears the second they’ve been paid.

Value, Not Just Price

I understand budgets are tight. But going for the cheapest option often ends up costing more in the long run. A website is a business investment. Paying for something reliable, SEO-friendly, and supported will pay for itself in enquiries and sales.

Next Steps

Before you sign anything, check out the common pitfalls I’ve seen local businesses fall into here: 5 Common Website Design Mistakes Sunderland Businesses Make. And if you’re still unsure whether you even need a professional designer, go back to Blog 1 where I explain why it matters.

If you’d like me to review a quote you’ve had, or give you an honest opinion on your current site, drop me a message here. Sometimes having a second opinion can save you time and money.